![]() ![]() If you've always wondered what makes an idea viral, the stories and case studies used will be insightful. If you are creating content online, are studying or working in the marketing or creative industry this book is a must. This book was recommended to me by my good friend Nathan Bickerton that came up in discussion around key books in the marketing space. And how you can leverage them to make your products and ideas succeed. This book provides cutting-edge science about how word of mouth and social transmission work. Word of mouth advertising is so powerful and even the most seemingly mundane ideas/products can become viral sensations. There are 6 key principles to follow to create content that is contagious. Virility is not based on certain key individuals spreading the message. Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger □ The Book in 3 Sentences ![]()
0 Comments
Leave a Reply. |